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Brian Wesaala

Brian Wesaala is the Founder and CEO of The Football Foundation for Africa (FFA), a Pan-African initiative committed to driving socioeconomic transformation through sport. With over a decade of experience at the intersection of football, development, and diplomacy, Brian is a recognised thought leader on the role of sport in advancing youth potential and social innovation across the continent. He has been recognised nationally and internationally with awards for his efforts in educating the football ecosystem.

A former UN staffer based in Geneva for nearly ten years, Brian combines global exposure with deep grassroots insight. He has convened the Africa Football Business Summit, the continent’s premier sports business platform. He currently serves on the Steering Group of SPORTS20, a global initiative for sport and sustainable development.