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Dr Russell Seymour

With an academic background, Russell started work in the sports sector through a convoluted career path and soon realised that the sport sector had significant environmental impacts, was being impacted by environmental changes and, importantly, had an opportunity to raise awareness by using the powerful influence of sport. With this in mind, he set up BASIS, the UK’s trade body for sustainability and sport, in 2010, bringing together like-minded individuals at all levels of sport, to share ideas, experiences and strategies around sustainability. Russell is now a Senior Enterprise Fellow in the Institute of Sport Business at Loughborough University in London and course director for the MSc Sustainable Sport Business course.